Brand new WHSmith tech superstore opens its doors

London Stansted has celebrated the opening of a brand new WHSmith tech superstore in the departure lounge.

The store combines traditional WHSmith items such as books, food, drink, and gifts with the latest technology and electrical accessories from its newly launched InMotion range.

Featuring a wrap-around LED fascia and in-store digital signage, the 6,000 square foot store will enhance the airport shopping experience for passengers.

The InMotion team will also be on hand to demonstrate the latest products to help passengers make informed choices.

Ben Green, Retail Director at London Stansted said:

“This fantastic new store and concept, combining the best of WHSmith and its travel essentials offer with the exciting new InMotion technology brand, will make airport shopping even easier for our passengers by bringing together an extensive range of products all under one roof.

“The enhanced offer is an excellent addition to London Stansted’s departure lounge, and one I’m confident will prove to be extremely popular with our passengers.

“We have enjoyed a long and successful partnership with WHSmith at the airport, and this innovative new store will take our relationship to another level.

“The opening is perfectly timed as travel restrictions ease and we welcome more passengers back to London Stansted, so we look forward to working together and providing the best possible experience for passengers before they take to the skies.”

Andrew Harrison, Managing Director, WHSmith Travel said:

“We’re delighted to have opened our first flagship combined WHSmith and InMotion store at London Stansted Airport.

“This stunning new store offers the very best in travel retail, with a tailored one-stop-shop solution that will really enhance passengers’ journeys as they travel through the airport.

“We know that while it’s the destination that matters to our customers, it’s their journey that matters to us, and we’re proud to provide a superior customer experience in this store through our live product demonstrations to entertain the whole family ahead of their flight.

“We have received very positive feedback since the store opened and we look forward to welcoming more customers over the months ahead.”